They read what interests them.
Sometimes it’s an ad.
Woman’s Aid : Blind Eye
Brilliant use of technology using our own sight with this new Woman’s Aid advert from creatives Rob Welch and Naz Nazli at WCRS. Will be running in 3D cinemas for The Hobbit. It’s a perfect combination of digital and ‘above the line’ advertising.
the link to the site explains all http://blind-eye.org/#.UMb98ZxKpkw.facebook